Web Prototype · Concept · 2025

Your Content.
Their Way.

AI made content creation instant. But every visitor still reads the same static page. Content Modes is a drop-in widget that transforms any marketing page into an adaptive experience — matching how each person actually wants to consume information.

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Reading mode: 📄 Verbose ⚡ Quick Read 🎨 Visual 🎧 Audio

Adobe Brand Concierge is an enterprise-grade agentic AI platform that enables organizations to deploy multiple specialized AI agents capable of orchestrating intelligent, on-brand conversations at scale. By combining advanced natural language understanding with your brand's unique voice and knowledge base, Brand Concierge delivers personalized, contextually aware interactions across every touchpoint in the customer journey — from initial awareness through post-purchase support and loyalty.

The Insight

AI unlocked content creation. Nobody solved consumption.

Marketers now use AI to generate landing pages, product descriptions, and campaigns at unprecedented speed. But how that content reaches readers hasn't changed at all.

Every visitor gets the same wall of text — whether they're a 60-second skimmer, a deep researcher, an audio learner, or someone who thinks visually. The content doesn't adapt. The reader has to.

📊Avg. reading time on marketing pages: under 15 seconds
👂Podcast and audio content growing 30%+ YoY — people prefer listening
📉Long-form pages convert well for some buyers, terribly for others
🔁Same content, same format — regardless of who's reading or how

The Solution

Four ways to read
one piece of content

A visitor clicks a mode toggle. The entire page re-renders to match. No reload. No new URL. The same content — instantly transformed by LLM into the format they prefer.

📄 Verbose Mode

Full narrative. For deep readers.

The original, fully-detailed content — every context point, every nuance, every supporting argument. For visitors who want to understand everything before making a decision.

"Adobe Brand Concierge is an enterprise-grade agentic AI platform that enables organizations to deploy multiple specialized AI agents capable of orchestrating intelligent, on-brand conversations…"

⚡ Quick Read Mode

Key points. Crisp sentences.

LLM-condensed version — distilled to the essential facts in scannable bullets or short punchy sentences. For the visitor who has 30 seconds and wants the signal, not the noise.

"AI platform for enterprise brands. Deploys multiple agents. On-brand conversations at scale. Fortune 500 ready. $10M ARR in 6 months."

🎨 Visual Mode

Icons, diagrams, spatial layout.

Content restructured for visual thinkers — key concepts as labeled callouts, stats as visual elements, and flow presented spatially rather than linearly.

[ 🤖 Multi-agent ] → [ 🏢 Enterprise scale ] → [ 💬 On-brand conversations ] → [ 📈 $10M ARR ]

🎧 Audio Mode

Narrated. For the on-the-go visitor.

Content converted to a naturally spoken script and narrated via TTS. Commuters, multitaskers, and audio learners can consume a full product page without reading a word.

"Hey, let me walk you through Brand Concierge. It's Adobe's enterprise AI platform — think of it as a team of AI agents that speak your brand's language…"

Implementation

Drop-in. Works on any page.

No redesign needed. The widget wraps existing content, sends it to the LLM on mode switch, and replaces the DOM — all client-side.

Embed the widget

One script tag. The widget identifies content blocks on your page automatically using semantic HTML selectors.

Visitor picks a mode

A minimal floating toolbar lets visitors choose their preferred format. First visit defaults to Verbose. Returning visitors get their last mode instantly.

LLM transforms the content

The selected mode triggers an LLM call with the page content. The response replaces the existing DOM. Transformations are cached per session.

Preference is remembered

Mode preference is stored and synced to the user's profile (via CDP/identity resolution). Future visits — across your entire site — default to their mode.

The Bigger Vision

Content personalization at
the presentation layer

Today, personalization means showing different content to different people. Content Modes goes one level deeper — same content, adapted to how each person processes information.

Today

Personalize what people see

Segment users. Show different headlines, offers, or pages based on firmographics and behavior. The format stays the same — a static webpage.

With Content Modes

Personalize how people experience it

Same content — but delivered as a deep read, a 10-second scan, a visual diagram, or a 2-minute audio brief. Meet every cognitive style, not just every segment.

    Why this matters for Adobe: This concept sits directly at the intersection of Marketo's personalization engine, Dynamic Chat's conversational layer, and Adobe's GenAI content tools. It's a natural extension of the stack — AI doesn't just write the content, it reshapes it per visitor in real time.
  

Demo Screenshots

Same page. Four experiences.

One marketing page — instantly transformed by LLM into four distinct reading experiences. The widget sits on top; the content underneath adapts on demand.

📄 Verbose

Full context, every detail. For buyers who need to understand everything before deciding.

⚡ Quick Read

Key points, crisp bullets. For the 30-second skimmer who wants signal, not noise.

🎨 Visual

Icons, stats, spatial layout. For visual thinkers who process information as images, not text.

🎧 Audio

Narrated and ready to play. For commuters and multitaskers who listen while they move.

Design Challenges

What's hard to get right

Transforming content on the fly with LLMs sounds elegant until you hit the real edge cases. These are the problems that matter most before this moves beyond prototype.

⚠️

LLM Transformation Quality

The LLM condenses or restructures content without knowing what's critical to the brand. Quick Read might strip a key differentiator. Visual mode might misrepresent a statistic. Hallucinations — even minor ones — in a marketing context erode trust fast and create legal exposure.

→ The highest-risk failure mode for the product

🔍

SEO Implications of DOM Replacement

If the page DOM is replaced with LLM-generated content on mode switch, what does Google index? Client-side transformations are invisible to crawlers. Server-side rendering or careful caching strategies would be needed to avoid tanking organic rankings for pages that adopt Content Modes.

Mitigation: SSR transformations cached per mode, canonical URL per original

🎙️

TTS Brand Voice Drift

Generic text-to-speech voices mispronounce brand names, technical terms, and product names. "Adobe Experience Manager" becomes a phonetic approximation. For enterprise brands, a robotic or incorrect narration is worse than no audio at all — it signals low quality at the moment of highest intent.

Mitigation: brand-specific pronunciation dictionaries, ElevenLabs or custom voice

⏱️

Latency on First Mode Switch

The first time a visitor clicks Quick Read, they wait for an LLM round-trip. On a slow connection, that's 2–4 seconds of blank content — exactly when curiosity is highest. If the wait feels longer than just reading the original, users won't switch modes again.

Mitigation: pre-generate all modes on page load in background, show skeleton UI

🏢

Regulated Industry Risk

For finserv, healthcare, or legal marketing pages, every word is reviewed by compliance. An LLM rewriting that content — even to simplify it — creates a version that was never approved. Content Modes would need a human-in-the-loop review step or be excluded from regulated content entirely.

Mitigation: compliance flag per page, human-approved mode variants for regulated content

🧩

What I'd Validate First

Before building the full widget, I'd A/B test a single page with manual Quick Read and Verbose variants — no LLM, just two static versions. If the mode with fewer words converts better for some segments, the concept is validated. Then the LLM is just the scale mechanism, not the hypothesis.

→ Prove the format hypothesis before automating it

Your Content.Their Way.